While land-based casinos amaze with chic and grandeur, their online counterparts have a different approach. From visual aesthetics to user-friendly UX design, there are many things to think about when designing an interface for an online casino, and the cost of choosing the wrong one can be very high. Read our online casino design guide to learn how to make a great first impression.

When opening a new online casino, or even updating an existing one, you need to pay attention to the interface. It is extremely important to work on every detail to attract players at first glance to your home page, and then maintain a feeling of comfort and confidence. A wonderful example of such an approach is casino Kahnawake, which has a great design.

A good color scheme, easy navigation, and hassle-free registration can be the deciding factor in whether a player becomes a repeat visitor.

If it were easy to make an attractive design, online casinos would never fail – and this, unfortunately, happens not infrequently. Therefore, we decided to take a closer look at the fundamental design principles of online casinos and sportsbooks.

Beauty is in the eyes of the player

Lack of visual appeal is the number one thing preventing many online gambling platforms from succeeding. Unpleasant aesthetics scare the player away even before they get to the game catalog. Give players something to enjoy.

Your home page should be bright and attractive. It’s best to stick to a simple palette with a combination of three or four colors and use the same colors on every page.

Brightness is healthy when it’s warm and soft, so make sure you don’t cross the line and use acidic colors and too harsh contrasts. The site design should be noticeable, but not too intrusive. Bright and flashing colors may attract players to the ground gaming hall, but when they shine from the monitor or computer screen, they are more likely to provoke the player to leave the site.

The text must be well readable. This is one of the few cases where visual appeal and navigation go hand in hand. This is especially noticeable when it comes to registration and deposit buttons. A large font size and a color that makes it stand out from the background will make the buttons immediately noticeable.

When players search for games, they usually look through rows and columns of titles and pictures that let them know what the theme of the game is. Very often, operators simply use pictures directly in the form in which they were transferred by the developer; as a result, because of the different sizes, the pictures look unclear and ugly, and it is not possible to present the game.

Use pictures of the same size. This helps players find a game that will captivate them and make your platform look neat and professional.

Some games have animated icons that draw the eyes of the players when they choose which game to play on the list. However, too much animation can easily become an unwanted distraction, so try to keep moving icons to a minimum.

Avoid loud and sudden sounds. Unexpected sirens are more likely to cause new visitors to simply close the web page without understanding where the noise is coming from. When the player decides on the game choice, then it comes down to the audio effects, so let them choose what they like and don’t get bored with harsh obnoxious sounds.

This is another method in which the land-based and online spheres are strikingly different – in the gambling hall, squeakers and whistles attract attention, but on the site they are only annoying.

Many big, successful brands prefer a calm color scheme, with cool blues and greens that make yellow and white text stand out from the background. Other casinos feature color gradients where colors move across a spectrum, such as pink to purple, with light blue buttons giving the platform a fun and vibrant vibe. Different themes are used to express different emotions, but they all have something in common – they don’t look like abstract art with flashy colors splattered randomly across the screen.

A good logo is also a key part of your brand. It should convey to the players the impression you want to create. By writing your casino name in elegant italics, you show that your site offers an exclusive, elite experience.

Through the symbols incorporated into the logo, other ideas can be conveyed, for example, lightning will emphasize the excitement and fascination of gambling. Casinos tend to be presented to their customers as fun, exciting, cool, or sophisticated.

Whichever logo you choose, remember: less is better. Trying to express a large number of ideas may cause players to have trouble deciphering your complex character. Work with a professional designer when creating your logo, a good specialist will help you improve your brand awareness and your gambling platform to succeed.

Another thing that players, especially experienced ones, pay attention to is the license. Online casino o usually have the logo of the licensing authorities at the bottom of the main page of the site. The player can click on the symbol and go to the site of the jurisdiction or see a confirmation of obtaining a license. Make this icon visible and it will make a fantastic impact on your reputation.

Navigation

It shouldn’t be hard for your audience to find what they’re looking for. People come to your site to have fun, not to wander through a maze, so try to make your online casino interface as intuitive and efficient as possible.

Let’s start with the main page: sections of your site such as casino, live dealer games, sports betting, bingo, poker should be clearly visible. The standard solution is to arrange them in a row at the top of the screen. Your new visitors should be able to register and select a game in a few clicks.

Whenever a player needs to take an important action by pressing a button that will take them to the next step in their gaming journey, the button should be large, prominent, and stand out from the backdrop. This is especially true for the already mentioned registration and deposit buttons, which should be particularly easy to find.

The online platform should offer a wide selection of games and sports to bet on so that every player can find exactly what they like. But too many choices can be confusing.

To help players sort through the range, the operator should ensure that the buttons leading to the different categories are clear and legible. Grouping games into categories (popular, top rated, new) will also help players get to what they’re looking for faster.

They will also appreciate the ability to filter games by developer. Many players have a favorite company whose themes, graphics, and special offers they love. This is usually implemented by a button in the form of the developer’s logo.

Other buttons worth placing on each page are Registration, Terms and Conditions, and Player Support.

And don’t forget localization! It will be difficult for players to make an account and play if they can’t read anything on your site. Your casino must be available in the language of your target market. A quality gaming platform software will allow you to customize the languages through the frontend for each country where you operate.

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