PLAN THE WORK AND WORK THE PLAN
For 24-years, Charley's has offered seriously hot, gratifying cheesesteaks. Growing to over 400 stores in 2010, their focus remains on food and customer satisfaction. Reaching customers in 17 countries worldwide, the web, social media and email marketing are essential ingredients in the Charley's marketing plan.
Mobile-oriented initiatives involving Foursquare and a smart phone-friendly website keep Charley's Grilled Subs easy to access in nearby neighborhoods or halfway around the world.