Dynamit created a robust, comprehensive digital marketing program to build brand affinity and activate in-store sales. Complementary social media properties and email marketing are used to engage customers and potential franchisees. Animated videos on the homepage convey the brands fun-loving character and personality.
Plan the work and work the plan. For 24-years, Charley's has offered seriously hot, gratifying cheesesteaks. Growing to over 400 stores in 2010, their focus remains on food and customer satisfaction. Reaching customers in 17 countries worldwide, the web, social media and email marketing are essential ingredients in the Charley's marketing mix.
Charleys.com was honored as a Top 5 website in the restaurant category in the 2011 Webby Awards.
Mobile-oriented initiatives involving Foursquare and a smart phone-friendly website keep Charley's Grilled Subs easy to access in nearby neighborhoods or halfway around the world.

"A WEBSITE WITH THE WORKS: HOT, FRESH, HEARTY AND BOLD. "

INTEGRATED WEB, SOCIAL MEDIA AND MOBILE MARKETING DELIVERS BOTTOM LINE RESULTS AND THE CHARLEY'S BRAND ESSENCE.

PLAN THE WORK AND WORK THE PLAN

For 24-years, Charley's has offered seriously hot, gratifying cheesesteaks. Growing to over 400 stores in 2010, their focus remains on food and customer satisfaction. Reaching customers in 17 countries worldwide, the web, social media and email marketing are essential ingredients in the Charley's marketing plan.

Mobile-oriented initiatives involving Foursquare and a smart phone-friendly website keep Charley's Grilled Subs easy to access in nearby neighborhoods or halfway around the world.