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Fred Wilson is a well known and respected leader at Union Square Ventures, a New York City based venture fund that has invested in the likes of blog management system Feedburner and online marketplace for home-made goods, Etsy. Fred has a ritual of taking a vacation to Europe for a month every year. He describes it as a way to refresh, and achieve a unique perspective on how his particular area of interest, web, is affecting and improving the lives of those around the world. Before his plane took off across the pond, he took a moment to reflect on Web 2.0 and where’s its headed on his blog. Clearly, there is a tone of frustration and anxiousness in his discussion as he laments about “Throwing food at your friends on Facebook” and he explains, “The work that we do at Union Square Ventures can’t just be about making money. At least that’s not enough for me. It has to be a force for positive social change. It needs to be about making the world a better place for our children and their children.” Wilson goes on to mention a series of objectives presented in media strategist Umair Haque’s musings titled, “A Manifesto for the Next Indutrial Revolution”. This next revolution of web, Haque argues, must seek to achieve the following goals:

Organize the world’s hunger.
Organize the world’s energy.
Organize the world’s thirst.
Organize the world’s health.
Organize the world’s freedom.
Organize the world’s finance.
Organize the world’s education.

It’s an incredibly daunting list to look at. Every 3.6 seconds someone dies of hunger, 1.1 billion people lack access to safe drinking water, over 2 million people die each year from AIDS, and nearly one billion people in the world are illiterate. Soaring oil prices stare us in the face each day at the gas pump, tuition costs are rising faster and faster, and the U.S. economy is on a downhill dive.

Can all of that change? Is it changing? And how can web 2.0 even attempt to begin to organize, or better understand and improve, some of the world’s most pressing problems and topics? Well, web 2.0 in this regard is not perfect, and it’s not the full answer, but it’s significant, and it’s making a change. It may even be safe to say that web 2.0 is changing the world. That’s not something new is it? Well, take a step back. We’re not talking about changing the world in all the obvious ways that are commonly associated with web: not how it’s changing the way we communicate, the way we establish and preserve relationships, not even the way we find information. No, changing the world, in this conversation, is about taking on the most impossible tasks and creating significant improvements in each field. Take a closer look:

 

Organize the world’s hunger.

The Hunger Site- The perfect example of how a single click of the mouse can make a difference? The Hunger Site, where visitor’s clicks are turned into food donations, supported by sponsors and advertisers of the website. Since its launch in 1999, the site has funded over 573 million cups of food. More than half a billion cups of staple food have found their way to people in need in 74 countries that the program supports, and all it took was a click of the mouse from the estimated 220,000 people who visit the website each day. The Hunger Site is part of the GreaterGood Network, a series of websites that operate in a similar manner and support other issues including literacy efforts, breast cancer mammograms, and rain forest preservation. Each click generates just a penny or so, but it adds up – the network generated over $1.5 million last year to dedicate towards their campaigns. COO Lisa Halstead says, “There is now this forum for people all around the world to take action together to support an issue, and small actions can really add up to do a lot of good.” Small actions that would not be possible if it weren’t for the advent of the internet. Take a moment, and go click- it will make a world of difference.

 

FreeRice - What if you could improve your vocabulary while donating food to those who need it most? Free Rice operates on this principle. Visitors to the site are prompted to answer questions asking about the meaning of words such as “despoil”, “wizen”, and “intrinsic”. For each word correctly defined, 20 grains of rice is donated through the United Nations World Food Program. Words get more difficult and obscure, going up to level 50, which features words like “inimical”, “anamenesis” and “coquille”. FreeRice defines its two goals:

1. Provide English vocabulary to everyone for free.
2. Help end world hunger by providing rice to hungry people for free.

The premise is working -visitors contribute an average of 100,000 grains of rice to the fund each day, bringing FreeRice’s total to nearly 38 billion grains of rice! (By the way, inimical=hostile, coquille=scalloped dish, and anamenesis=recollection.)

 

Organize the world’s energy

TerraPass- Dr. Karl Ulrich biked sixteen miles a day to and from his office: a classroom at the University of Pennsylvania. But, sometimes he needed to drive, especially when he headed up to build a new cabin in Vermont. A strong environmentalist, Dr. Ulrich was torn and wished there was someway to offset all the emissions that his weekend drives created. He did some research, but wasn’t satisfied with the current options. So, in the fall of 2004, Dr. Ulrich walked into his classroom and presented his students a check for $5,000 and a mission: to create an easy way for everyday citizens to help offset their carbon dioxide emissions. Today, TerraPass is the brainchild of the students research and ideas. Users purchase different levels of carbon offsets based off the Carbon Footprint Calculator, and TerraPass uses these contributions to help fuel clean energy and efficiency projects that reduce greenhouse gas emissions, such as Wind Farms. TerraPass is making a difference: 946, 421, 186 lbs of co₂ has been reduced through the purchase of over 100,000 offsets. Adding TerraPass to simple, everyday changes to help combat the energy crisis and save the environment is a smart move that makes a big difference – something that wouldn’t have been possible without the web.

 

Organize the world’s thirst

PlayPumps International -Sure, PlayPumps International would be okay without the web – they’d be going about their business and helping create some change. But factor in the web and a dedicated following, and PlayPumps is creating a world of change. The groups mission is simple: leverage playground equipment into valuable tools to create clean water. PlayPumps are a powerful system of water pumps that operate through the power generated by children playing on the pumps. The group uses the web to expand and promote their mission – they use it to execute donation campaigns, including a recent drive that helped fund 100 new pumps in just 100 days, they use it to create interactive Google maps that show the location of their pumps, and they use it stay involved and connected on a number of popular social networks. Their efforts are working, and they are creating a world of change. Over 1,000 water pumps (each creating clean water for thousands) have been installed in 10 countries in Africa since 1994. Their future goals are lofty: reaching 10 million people in their target countries in the next few years. Sure, it’s a big goal, but with the advent of the web, and a potential audience of 1.4 billion users, anything is possible.

 

Organize the world’s health

Google Health-Google Health offers a way for anyone to organize their health information and create a unique health profile that compiles medical records, medications, and surgery reports into a powerful system. When you add a new medication into your profile, Google Health automatically checks for drug interactions and warns of possible side effects. The system also makes it easy to connect to relevant, local doctors and health care professionals by reviewing profiles and patient feedback ratings. Google Health is new, it’s still in Beta, but it’s an idea that has the potential to completely revolutionize the way people store and use their health information. Lethal interactions between multiple medicines result in the death of thousands of Americans each year, and many are blamed on doctors errors. Giving patients the ability to look out for their own well-being and take control of their health profiles may be an answer to stop the growing rate of drug error deaths.

 

WebMD- WebMD is the leading internet source of medical related resources and information. Research at Miami University has found services like WebMD to be beneficial in doctor-patient relationships, and has also found a growing trend in people using the services- up to 62.5% of patients say they now look up their medical information on their own before they meet with doctors. Clearly, WebMD is changing the way health information is organized and accessed, and its bringing that change into doctors offices across the country and around the world.

 

Organize the world’s freedom

Political Base- Every statistic reads the same: Americans, in comparison to other countries, just don’t vote. Our level of political activism is low, and our knowledge of the potential candidates who are vying to lead our countries is often inaccurate or flawed. People point to a number of barriers, with lack of interest and concern being atop the list. In comes Political Base, an online wiki powered community that attempts to make politics a little more interesting and much more interactive. The site is robust- it’s a full community, populated by candidate and voter profiles, driven by numerous blogs and message boards, and overflowing with exciting, useful interactive features like Issue Comparison Grids, Company Contribution Lists, and Election Polls and Trends. Knowledge empowers…and empowerment creates change.

 

Organize the world’s finance

Kiva – Loans can help people buy lots of things – cars, houses, even expensive jewelry and fancy clothes. But loans can also change lives – truly change them in a powerful, meaningful way. That’s the whole idea behind Kiva.org – an organization that seeks “to connect people through lending for the sake of alleviating poverty.” Kiva allows entrepreneurs in developing countries to have an audience for their pitch, and pitch they do – potential investors can sort through dozens of entrepreneurs who dabble in the agriculture, commerce, and services fields to support themselves and their families. Lenders make small loans – say $25 or $50- that are usually paid back to them within one year. Kiva has a dedicated, large following, and it’s working. 270,000 lenders have helped some 40,000 borrowers in over 40 countries. These numbers add up to $27 million in funds lent to deserving entrepreneurs in developing countries – a huge accomplishment that would not have been possible without the internet and the Web 2.0 movement.

 

edun LIVE- Does something as simple as a T-Shirt have the potential to change the world? edun LIVE thinks so, and they may be on to something. edun LIVE is a socially conscious t-shirt company launched in 2005 by U2′s Bono and his wife, Ali Hewston. The company distributes t-shirts that are 100% African grown and produced, supporting sustainable and safe employment in the five countries that edun LIVE operates in. One of the key ideas behind the venture is: trade not aid. edun LIVE is a for-profit initiative, a deliberate move that is mean to allow outside firms to see the economic values of sustainable and socially conscious operations. So how did edun LIVE leverage the internet to expand their brand? They partnered with Zazzle, a site that allows shirts to be customized, to give users unlimited freedom and flexibility in designing edun LIVE shirts. The brand also operates edun, a high fashion socially conscious line, and edun LIVE on Campus, which seeks to bring the shirts to the college market. Maybe one shirt really can make a difference.

 

Organzie the world’s education

MIT OpenCourseWare – How would education change if anyone, free of charge, could have access to over 1,800 courses at one of the leading universities in the world? Massachusetts Institute of Technology is dedicated to finding the answer by operating MIT OpenCourseWare, an online collection of the universities offerings in the form of lecture notes and videos, exams, and teacher guidance and discussion. The site isn’t inexpensive to maintain: the university, corporate sponsors, and individual donors work to cover the nearly $4 million it costs each year to operate OCW. It’s a high price – but one peek at the statistics and success stories of the program reveal that it has paid invaluable dividends. 1 million people visit the site each month, 59% of them are outside of the United States, and 49% of them use OCW solely as a self-learning tool. With time and dedication, the uses for using OCW are nearly endless.The most popular course include Physics, Linear Algebra, and Psychology, but the offerings also include some unique courses like Toy Product Design, Soil Behavior, Hip Hop, and Advanced Kitchen Chemistry. With 1,800 courses and access unhindered by location or tuition costs, OCW is truly changing how the world’s education is organized and accessed.

 

It’s a start. And, after all this, maybe it’s time for a new list…

 

So…

Answer a question and donate food or Click and feed the hungry.

Calculate and make up for your pollution.

Play and create clean drinking water.

Diagnose yourself and help your doctor or Track your health profile.

Participate and make your political voice heard.

Design a t-shirt and help an African farmer or Lend and change a life.

Educate yourself and make a difference.

 

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For those not familiar, API is short for application programming interface. An API is a tool that programmers use to integrate elements of an existing application in with their own. One bit differentiating Web 2.0 from Web 1.0 is the abundance of useful APIs. Web 1.0 application were what they were, there was no extending them, mash-ups were not yet dreamed up. Web 2.0 rolls around and people start to see the many advantages of making their data and functions open.

Yeah, as a developer, they can sometimes be tricky to get the hang of, but once you’ve got an API figured out, they are quite powerful. An application we build can access an API but still be entirely ours, nothing within the UI spills the beans that it is really on loan from someplace else. In addition, there is an often unrecognized consequence of using an API, that is, it saves development time. No need to build an administrative interface to add/update data, the web app which provides the API takes care of that for us.

So, when one of our company siblings B&a brought us the design and plan for a site for Gramophone and suggested we use the flickr API to build their gallery, one word came to mind….YES!

Yes, yes, yes. This is a sweet idea, we need a gallery to which we can upload photos, tag that photo under one of Gramophone’s services, and add a textual note which references an (x,y) coordinate on the photos. Flickr can do all these things using an interface that is proven usable, an interface with which the client is probably already familiar. What a clean solution – I do not need to design a backend, I do not need to setup a database, I do not need to make sure it all works and uploads the files to the right places. Instead, I grab the data from flickr and run with it.

With the launch of the site just last week, Gramophone, a company specializing in custom home entertainment technology, has a gallery showcasing their premium work. And when it comes time to display their latest and greatest custom home installation all they need to do is add a photo or two to their flickr photostream and watch it seamlessly appear in the Flash gallery on their website.

Gramophone. Sweet Life. Sweet Web.

Planning a site sometime soon? Here are some APIs worth taking a look at: Flickr, YouTube, Twitter, anything Google (especially Maps, Calendar, and Docs).

Sometimes it seems like the universe of web applications is just too big and busy. This clutter can be distracting and take away from the main goals of web applications- increased efficiency and experience. So, we got the team together and compiled a list of some of the web applications that we actually use – the ones that actually make a difference in everyday experiences and tasks on the web. We hope you enjoy and find some new favorites.

 

Our Picks

Mint – “Being able to see where all your money is going is awesome. Mint is a totally free finance software for those interested in personal finances. Get alerts about payments, balances, unusual spending, everything you can think of. Mint connects to over 5,000 US banks, credit unions, credit card, brokerage, and mutual fund companies to keep your personal finances automatically up to date!”- Phil

 

deviantART- “deviantART is tagged as the largest art community online, providing artists with a way to get their work out there by submitting their personal artwork. As a member you can also tag favorites, follow your favorite artist, comment on other’s artwork or your own, chat, and more. It’s a great place to get a creative spark and chat with like-minded individuals who appreciate art.” – Phil

 

Google Docs & Google Gears - “Google Docs is an entire productivity suite that is completely web based. When I bought my new laptop I decided not to fork over the additional $250 to purchase Microsoft Office. Instead I opted for Google Docs. Google Docs is powerful and you won’t be missing out on anything- it offers a Word Processor (like Word), and Spreadsheet (like Excel), and a Presentation Creator (like PowerPoint). Just create a Google account, sign-in on the Docs homepage, and create a new document. Not only can you do all of the important stuff that you can with MS Office, but there are other features, consequences of it being web-based that make Google Docs even more powerful and flexible. For example,

• You can take it anywhere, all docs are stored online so any computer with internet access allows you to open and edit your documents

• You can invite other users to collaborate on the same document and Google will store all versions.

• You can export to PDF even without purchasing Acrobat Pro.

• You can instantly send the contents of a doc through your Gmail.

Ok…but what if you do NOT have Internet access…you cannot use your word processor, right? Wrong.

This begins the discussion of Google Gears. Google Gears is a lightweight piece of software provided by google that you install on your computer. Once installed you are allowed to use certain Google applications (including Google Docs) in offline mode. Google Docs, in particular, lets you create, store, open, edit document while offline. Then when you get back to a hotspot, simply click a button and your online Google account is synced with your offline Google Gears usage.

Gears works great with Google Reader (which Nick talks about later in this post) as well. You can download feeds and read them while offline. Recently, when on vacation and away from Internet I took all my feeds offline with Gears and was able to read them throughout the trip. Upon my return I synced back up and caught up on everything I missed.” – Bobby

 

Wikipedia -”Wikipedia is a great friend to the researcher and the curious mind. While there are some issues of legitimacy and accuracy you must be aware of, Wikipedia has changed the way I find information. I use it as a starting point (my default search is set to Wikipedia). In this way, it is a connector, a base for research and search. You can read more about my experiences with Wikipedia in my last blog post, Wikipedia: Good or Evil?” – Bobby

 

Jambase – “All you need to keep track of your favorite band and their concert schedules. Register, create a profile with your favorite artists and music types selected, your location, and sit back and wait for concert updates and notifications to come your way. JamBase also has a unique music community, which offers users a wealth of information in the form of CD reviews, concert reviews, and video clips from concerts.” -Steve

 

KeepVid- “Want it, keep it – simple.This is a perfect tool to grab videos from your favorite video sites and keep a copy on your computer. It’s perfect for website videos that are slow to load, or when you just don’t have enough time to watch but want to watch it later.” – Steve

 

Digg- “Real-time user submitted news, links, and pictures. Users can “digg” the submissions, which get them greater exposure and attention from the Digg community. If your story hits the front page, you are likely to be flooded with thousands of hits and priceless exposure. Money.”- Steve

 

 

Evernote – “Evernote just recently launched, but it’s already created a lot of buzz and improved the way I organize things. Think of Evernote as an organization suite, a way to index and sort through all the information you pull in from various sources – magazine excerpts, newspaper articles, pictures, web postings, etc. Evernote then runs all these sources through some powerful recognition technology to index all the various words contained in the images or articles. It’s the best way to catalog all the sources of information you use and see every day into a powerful, dynamic interface that makes searching and organization a breeze.” – Dan

 

Pandora – “Pandora is internet music that creates playlists and stations based on your input. Start off by telling Pandora one of your favorite songs or artists, and it will find similar songs or artists and start streaming them for you. After a short while, Pandora really does get to know you and your music interests, and will provide you with relevant, exciting new music all day long. Try it out, your ears will thank you.” -Dan

Google Reader- ” From Wikipedia, “Google Reader is a Web-based aggregator, capable of reading Atom and RSS feeds online or offline. It was released by Google on October 7, 2005 through Google Labs. Reader graduated from beta status on 17 September 2007.”Google reader allows me to ‘subscribe’ to any site out there that publishes a feed. I can sign into reader, see who has published updated stories and content, how many updates they have and when they were made. It allows me to organize, categorize, share with friends, star for future review and even comment. I read all day every day. Keeping up with news and my industry allows me to suggest the best options for projects. Trying to visit every one of ‘my sites’ every single day to see if they have something new would be impossible. Google Reader is my savior – it coordinates, consolidates and organizes so when I do get a few seconds, I can pick and choose what I want to read.” – Nick

 

Twitter – “Lot’s of hoopla about Twitter recently. I tried it and will take the first step in admitting that I’m addicted. Twitter is a social media piece that allows you to communicate in 140 characters. Where I’ve found it useful is connecting with industry colleagues and people of interest. Participating in and watching conversations all day long allows me to know where people are, what they’re doing and what they’re working on. I also follow the Dispatch, ESPN, NBC4, Experience Columbus and others. Quick updates and headlines that link to stories allow for unobtrusive information and BOOM – I’m up-to-date without breaking my workflow. Note – many companies and even politicians are very active tweeters. You can follow dynamIt on Twitter here, or my Twitter here.” -Nick

 

Gmail-”Gmail is a web-based email client created by Google. It’s similar to most traditional email clients in that it allows you to search, store, categorize and archive email but has a few distinct advantages. By virtue of its web basis, Gmail can be accessed from any browser – it’s useful when I’m on the road (often), away from the office, or at home. Although traditional webmail has been around for ages, Gmail is part of a breed of 2.0 webmail applications. Gmail is rich in features, easy to use, and generally a pleasure to access. It provides the features of a traditional email client without the cost or local installation” – Matt

 

Facebook – “Facebook is truly a web phenomenon and, in many ways, it’s representative of the entire Web 2.0 movement. It has succeeded brilliantly by creating a social environment which has become a vital element of a person’s character and relationships. The Facebook has become a method of self-styled personality, identity and livelihood. It’s truly a resource and allows for a level of digital communication never before available: it is a resource for comprehensive information for friends, acquaintances, and, in some cases, people you may have passed on the street.” – Matt

Twitter. You’ve probably heard the name before, perhaps you’ve heard a little bit about it, maybe you’ve even checked out the website. But you may still be somewhat confused as to what Twitter is, and more importantly, how it is used. Well, we’re here to give you a briefing, and show you how the service is a powerful tool to enhance your online identity and expand your connections. Take note, registering and participating on Twitter may be the easiest and most beneficial thing you can do: and it just takes a few minutes each day. We’ve had fun with our dynamIt Twitter so far, and we hope we can show you why you’ll want to join the party too.

What is it?

Twitter is a micro-blogging social network that seeks to connect friends, colleagues, and strangers through user’s updates. The only restriction? Updates must be 140 characters and under. This is a drastic departure from blogging, in which writers can ramble on for pages and pages. On Twitter, however, participants are forced to shrink their information. Updates must be concise, to the point, and they must create some sort of emotion or activity in just 140 characters.


Who uses it, and how?

Twitter is a diverse community. While the service may still be populated by everyday users giving constant updates on their mundane activities, there is a growing movement by companies and organizations that are starting to use Twitter. Powerhouse players and Fortune 500 companies have hopped on the Twitter train, and their reasons for involvement are numerous. Here’s a sampling:

JetBlue – The airline uses Twitter to keep passengers updated on major delays, and to keep followers aware of the companies newest promotions and offerings.

Sure, JetBlue could only rely on their website to update travelers – in fact, both delays and company news are posted there, but the company sums it up best in a May 9th update:

“Twitter matters because our customers matter. Brevity enforces honesty, and honesty breeds loyalty. The market IS a conversation”.

JetBlue realizes that by taking small steps to keep fans updated on Twitter each day, they are creating a following, and they are breeding a corporate culture of openness and honesty which will only result in positive benefits and an increased dedication to the airline.

Zappos – The internet shoe giant’s CEO Tony Hsieh regularly “tweets” for the company. His updates are more personal and often delve into his personal state.

A May 26th update reads:

“Just finished a long meeting that lasted 7 hours… Went through 7 cans of red bull and 7 slim jims today — That’s a new record for me! ”.

What’s the point of this? Simple: It builds brand loyalty. How? It brings customers closer to Tony, and builds a culture in which the customer begins to feel like they know CEO’s and workers on a personal level. People buy from who they know, and who they trust. Tony understands this, and he has begun to try and spread Twitter to others in the industry.

On May 27th, Tony writes:

“Trying to convince Skechers president to join twitter. He wants to know if there are any Skechers fans out there.”

Later that night, Tony updates:

“Skechers president says first 10 people to show up in Manhattan Beach Skechers store before 830 PM and say “zappos” get 1 pair of free.”

How did the Twitter test go? Success:

“Skechers president impressed by twitter, gave away first 9 pairs of shoes in Manhattan Beach store in 30 minutes. He is going to sign up!”

Tony’s Zappos Twitter is followed by 6,534 people (as of May 30th). This is a huge audience, and since Twitter users tend to be active and constantly checking their activity streams, one simple update has great potential to create activity. In this case, it sent a flood of Twitter users and Skechers fans to gobble up free shoes.

On a smaller scale, in local markets, organizations are taking advantage of Twitter to stay connected. A perfect example? The Columbus, Ohio news market. In recent years, newspaper and television groups have branched off from their traditional formats to offer online news and updates. But now, even this format can become time-sensitive as stories break in real time. So now they ask themselves, what is the fastest way to deliver up to the date, in seconds, news? Twitter, of course. A sampling of the news industries activity on Twitter, in the Columbus market:

NBC4 Television -

NBC4 Television recently introduced the service, saying:

“There is a never-ending amount of news in Central Ohio and no way that we can be everywhere as it happens. NBC 4 Now will allow us to tell you about things that we would not necessarily put in a newscast or on nbc4i.com.”

In addition to a corporate Twitter, numerous reporters and broadcasters also use the site to allow followers to peek in on stories they are working on, and to be alerted when their favorite broadcasters are out of town following stories.

Columbus Dispatch- The Columbus newspaper, with 141 followers, uses Twitter to post news stories as they break throughout the day.

The Lantern- Ohio State University’s newspaper, The Lantern, utilizes Twitter to keep students and interested readers posted on happenings at the nation’s largest university. It mainly links to its own new site and the university’s main web page in an effort to keep followers connected.

Why it works?

Twitter works because although it is different, it is still familiar and simple enough. Let me explain. Here’s one way of thinking about Twitter’s service: it’s just an organized list of your friend’s Facebook status notifications. Why then, does Twitter need to exist, and why does it work? Think about it: YouTube and Craigslist still thrive, even as Facebook offer similar services in their videos and marketplace applications. Perhaps people need dedicated sites and services for some things? Perhaps they don’t want to have a one-stop-shop website? Think about it…. In theory, an average internet user could really get by having accounts on one or two websites: say Facebook and Google. Facebook would allow them to connect with friends, share updates, share pictures, share videos, and play games. Google, on the other hand, would take care of all their other needs – Search , Shopping, Mail , and Maps . With this being said, do internet users spend the majority of their time on one or two sites and only have a few accounts? Of course not. They naturally migrate to new websites that offer slightly different, yet familiar services. Trends show that people who began their social networking on Myspace are slowly expanding to new, fresh services like Facebook. And people who once only relied on Hotmail are prone to switch over to the cleaner, more organized interface of Gmail.

Twitter isn’t revolutionary, but it’s taken the best of blogging and Facebook notifications and blended them together into something unique, useful, and just plain fun. And, by placing limits on the length of updates, it has changed the game and forced users to be creative, quick, and concise in their postings. This creates a heavy stream of activity, and encourages users to both actively follow Twitter streams and constantly update their own messages to stay atop the pile of their friends streams.
So, now that you know what Twitter is, and how useful it can be, join the party and start Twittering. Join , and don’t forget to follow dynamIt’s Twitter.

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