dynamIt Client, Charley’s Grilled Subs, Launches New Website
May 26th, 2010 by Dan SauterColumbus (Ohio) May 26th, 2010- Charley’s Grilled Subs has a new website to serve its 400-plus restaurant locations worldwide and keep consumers mouths watering for its signature Philly Steaks, gourmet fries, and fresh lemonade.
Charley’s, headquartered in Columbus, Ohio, chose local web design & engineering firm dynamIt Technologies for an extensive development and design overhaul. dynamIt worked to better craft the website to convey the brand image of Charley’s – quirky, fun humor combined with fresh, grilled goodness.
Putting Charley’s delicious menu offerings at the forefront of the site was a main goal, achieved by oversized images of cheese steaks, gourmet fries, and fresh squeezed lemonade showcased on the front page – a display sure to cause a taste bud frenzy. Charley’s strong franchise program, ranked #1 in its category in Entrepreneur Magazines 2009 list, is also highlighted in a new franchise section.
Included in the new release is full support for a mobile-friendly Charleys.com, allowing hungry customers to access the website on their mobile phones from anywhere. When hunger hits, the GPS enabled mobile version can locate the closest Charley’s location in just seconds.
The Charleys.com Mobile Site uses Built-In GPS of Smartphones, such as the iPhone, to find the Charley’s Grilled Subs location closest to hungry customers.
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About dynamIt: Based in the Arena District in Columbus, Ohio, dynamIt combines technical, creative, and business perspective to create strategic digital solutions with corporations, non-profits and international organizations. dynamIt’s core services include: digital brand strategy, information and application architecture, database design, graphic and user experience design, content management and application, database, intranet and website development. In addition, dynamIt crafts and executes integrated communication (PR and social web) initiatives and digital campaigns with experiential components.
For more information: Visit http://www.dynamit.us or call +1.614.538.0095

