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1 billion dollars, 4 years and an iPad app

by Nick Seguin

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In this day and age we hear a lot about ‘personalization’. The concept is prevalent in areas such as healthcare, retail, banking and financing programs, and digital identities on social networks. Data translates to individual profiles and treatment that drill down to me, my preferences and my tendencies.

When The Ohio State Medical Center talked to us about ProjectOne – the 1 billion dollar initiative that will realize state-of-the-art facilities, environmental preservation efforts, thousands of jobs and advances in medicine that will change the face of prevention and treatment – we heard a lot of numbers. Those numbers were phenomenal, exciting and impressive. However, we knew the core of ProjectOne was the people the project will enable and serve at the Med Center, in the community, and the economy. ProjectOne will ultimately be the sum-total of effort, dollars, energy and visions shared and contributed by people.

So, we set to work developing a campaign and an experience for the official groundbreaking to surface the people who will build, grow and be served by ProjectOne.

The solution needed to be utilitarian. We had functional goals to accomplish. It also needed to coincide in vision and experience with the gravity and future-orientation of ProjectOne. Truly, ProjectOne is helping evolve The Ohio State University from excellence to eminence.

Visit the ProjectOne website to learn about the vitals, to donate and to keep up on progress.

The design showcases the physical representation of the project – renderings of the incredible facilities that will be a reality in the coming years. It utilizes visual RNA blot test results as inspiration to house the fundamental building blocks of ProjectOne: One University, The Future of Medicine, Economic Impact, Community Impact and The Environment.

Click into one of the pillars and see the stream of stories. What makes ProjectOne a success is the personal ownership held by the OSUMC, Columbus and medical communities. The initiative will create jobs and enhance what is already one of the top academic medical centers in the world. However, without people, buildings, laboratories, beds and offices are only spaces and objects. The website acts as a sort of digital time capsule: gathering stories at the groundbreaking and in the months to come which will guide the project and lay the foundation for the future.

To capture these stories, we built an iPad application and installed it on a group of iPads. These iPads made their debut during the groundbreaking event on June 18th. They visit events, meetings and satellite facilities at OSUMC. They make guest appearances in cafeterias, in hallways and parking garages. The app allows people to tell their stories, share their vision and state their expectations for ProjectOne. The stories are collected in a web-based administrative area where OSUMC staff can review and push them live to the website. The stories can be read and shared as they collectively benchmark and articulate the excitement and dedication so many people have to the Future of Medicine and an initiative that will benefit communities in so many ways.

ProjectOne

The combination of modern devices, software and experience has allowed the OSUMC staff and community to ensure that the single largest project in Ohio State University history begins and is infused with people.

If you’re around the medical center, keep an eye out for iPads. Pick one up and share your vision for how this endeavor will impact you and your community.

If you won’t be near one of the iPads, hop over to ProjectOne.osu.edu and click ‘Share Your Story‘ on the homepage. Use the site to be a part of this amazing story.

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    Web/Graphic Designer Position Available

    by Gary Moneysmith

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    Dynamit was honored as one of the “Best Places to Work” in 2010 & 2011 by Columbus Business First newspaper and Interactive Agency of the Year. Times are even better in 2012 and we’re hiring a Web/Graphic Designer for our aggressively growing team.

    This is an exciting opportunity to work on cutting edge projects for well-known brands in a dynamic, entrepreneurial and highly creative environment. Please email resumes/cover letters and portfolio information (documents or links to online examples) to Gary Moneysmith via gmoney@dynamit.us.

    A web/graphic designer on the Dynamit team will:

    • Be well versed with Adobe Creative Suite: Strong knowledge of Photoshop, experience with Illustrator and InDesign.
    • Have a strong understanding of Usability & Web Trends: Experience with user interface design, knowledge of best practices & examples of this in a portfolio or live site/application design. They will also be up-to-date on web trends and design tactics with examples.
    • Have experience in user experience design (UXD) designing application and system interfaces. This experience is crucial for this position.
    • Have Basic Programming Knowledge: We’re not looking for a developer here, but the designer should have the ability to design for web with a knowledge of the boundaries and how to design for execution by a programmer.
    • Have a Strong Portfolio: We’d like to see much more web work than print.
    • Be eager to learn, with a passion for design & the web. The designer should have a strong internal drive for industry knowledge and be committed to furthering the craft.

    Experience is important, but personality is key. Our culture is what drives us, and we’re looking to build our team with someone who both fits and contributes to it.

    The position is full time at our office in the Arena District in Columbus, Ohio. We offer a competitive salary and benefits package as well as a fun, high-energy, intellectually-stimulating work environment.

    Benefits Include

    • Competitive salary (compensation will be based on skills and experience)
    • Fully paid medical/dental insurance for employees
    • Paid parking
    • Unlimited vacation time (within reason)
    • Office bar + climbing wall — not recommended together

    Don’t sit back. If you want to work in a fast paced work environment with great people who love what they do, apply today.

    About Dynamit
    Dynamit is a digital agency based in the Arena District in Columbus, Ohio. We work with clients and brands on digital initiatives that include strategy, design, user experience and development. We influence communication and commerce. Client work includes Hilton Worldwide, Charley's Grilled Subs, McGraw-Hill, British Broadcasting Corporation (BBC), E-Z-GO, American Electric Power (AEP), Columbus College of Art & Design and the Ohio State Medical Center (OSUMC) to name but a few.

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