Yesterday, the Columbus American Marketing Association held their May Internet Business-to-Business SIG Meeting at the Sterling Commerce HQ in Dublin, OH. Carrie Reber (VP, Worldwide Marketing at Veeam Software) was the featured speaker and I was excited to hear her story.

Carrie's story focused on a product launch at Veeam. Her team was set to launch a free piece of virtualization software to the public mid-2008. After a few months of delay, the product launch was finally set for December 22, 2008. Being optimistic, the team decided to have some fun with the upcoming Christmas holiday and build a campaign positioning the product as a Christmas gift from Veeam to the world.

The team leveraged its presence on twitter and its relationships with various bloggers and traditional media outlets to build some excitement around the product launch. Needless to say, the campaign was successful in driving traffic to the website, encouraging users to download the software, growing Veeam's pipeline and ultimately contributing to the incredible growth of the company.

Boiling the entire morning down to a single key takeaway, I'd say that luck is when preparation meets opportunity. The audience may have wanted to hear the key to generating "five thousand new leads using social media," but the reason Carrie didn't share a clearcut formula is simple – there isn't one. It didn't happen for any one reason. Carrie and her team at Veeam were well-prepared, took advantage of an opportunity, and the rest, as they say, is history.

Dynamit was honored as one of the “Best Places to Work” in 2010 & 2011 by Columbus Business First newspaper and Interactive Agency of the Year. Times are even better in 2012 and we’re hiring a Web/Graphic Designer for our aggressively growing team.

This is an exciting opportunity to work on cutting edge projects for well-known brands in a dynamic, entrepreneurial and highly creative environment. Please email resumes/cover letters and portfolio information (documents or links to online examples) to Gary Moneysmith via gmoney@dynamit.us.

A web/graphic designer on the Dynamit team will:

• Be well versed with Adobe Creative Suite: Strong knowledge of Photoshop, experience with Illustrator and InDesign.
• Have a strong understanding of Usability & Web Trends: Experience with user interface design, knowledge of best practices & examples of this in a portfolio or live site/application design. They will also be up-to-date on web trends and design tactics with examples.
• Have experience in user experience design (UXD) designing application and system interfaces. This experience is crucial for this position.
• Have Basic Programming Knowledge: We’re not looking for a developer here, but the designer should have the ability to design for web with a knowledge of the boundaries and how to design for execution by a programmer.
• Have a Strong Portfolio: We’d like to see much more web work than print.
• Be eager to learn, with a passion for design & the web. The designer should have a strong internal drive for industry knowledge and be committed to furthering the craft.

Experience is important, but personality is key. Our culture is what drives us, and we’re looking to build our team with someone who both fits and contributes to it.

The position is full time at our office in the Arena District in Columbus, Ohio. We offer a competitive salary and benefits package as well as a fun, high-energy, intellectually-stimulating work environment.

Benefits Include

• Competitive salary (compensation will be based on skills and experience)
• Fully paid medical/dental insurance for employees
• Paid parking
• Unlimited vacation time (within reason)
• Office bar + climbing wall — not recommended together

Don’t sit back. If you want to work in a fast paced work environment with great people who love what they do, apply today.

About Dynamit
Dynamit is a digital agency based in the Arena District in Columbus, Ohio. We work with clients and brands on digital initiatives that include strategy, design, user experience and development. We influence communication and commerce. Client work includes Hilton Worldwide, Charley's Grilled Subs, McGraw-Hill, British Broadcasting Corporation (BBC), E-Z-GO, American Electric Power (AEP), Columbus College of Art & Design and the Ohio State Medical Center (OSUMC) to name but a few.