dynamIt was featured in last Friday’s Columbus Business First in an article about the changing agency model.

Here’s a snippet of the article:

While some traditional agencies have cut employees or gone out of business altogether, small, local, nontraditional ad firms are growing. The key the upstarts say, is keeping rates and overhead low by offering just one service.

Check out the full article here.

There’s a lot of conversation about agencies – Can digital agencies lead? Or will traditional firms continue to have that role? Who is best suited to handle emerging media? Where should budgets be devoted? Regardless of where it nets out, what we’ve learned over the past few years is that leading with strategy, executing for a reason and being a business partner that can wrap themselves around a client results in great work and sustained relationship.

Like the Business First article says, its about doing what you do really well and cutting the other fat – whether it be overhead, or unrelated services.