Blog

Robust or Bloated?

by Bobby Whitman

close  

There are many choices in the out-of-the-box e-commerce market, most of which come with a wide array of features. But, do you really need all of these features? About a month ago we finished configuring an installation of X-Cart for a client. X-Cart has it all, a complex tree structure of categories, feature comparison, a complex tax system, various shipping and payment method options, featured products, related products, upselling products, and so on. It is a complex system that will run just about any store, well maybe not every store, but you get the idea. Whatever the problem, X-Cart has a solution, right?

There is no denying that X-Cart is a robust piece of software. Whatever feature you are looking for in an e-commerce solution, there is a good chance that X-Cart has it, but if you ask me, X-Cart is NOT good web. Good web is simple web. Simple implies streamlined and running smoothly for the end-user. Simple means user-friendly and intuitive. It may be feature-rich, but user-friendly and swift on its feet it is not.

At dynamIt we always preach approachable, efficient, intelligent web. These concepts fall by the wayside as they try to cram in every feature possible thus making the features you want harder to find. The system becomes bloated and runs slow on the server, thus crippling usability.

So, keep it simple, and unless there is a piece out there that really fits your project, consider going the custom route.

    Post Comment

    Twitter

    an oldie, but a goodie // Death to design by committee // via @Boagworld http://t.co/6Mo1Vxyl

    Posted on Mon, Feb 6
    by pomajp

    Twitter

    The Myth Of The Sophisticated User http://t.co/Mlr7M20r (via Instapaper)

    Posted on Mon, Feb 6
    by pomajp

    Blog

    Web/Graphic Designer Position Available

    by Gary Moneysmith

    close  

    Dynamit was honored as one of the “Best Places to Work” in 2010 & 2011 by Columbus Business First newspaper and Interactive Agency of the Year. Times are even better in 2012 and we’re hiring a Web/Graphic Designer for our aggressively growing team.

    This is an exciting opportunity to work on cutting edge projects for well-known brands in a dynamic, entrepreneurial and highly creative environment. Please email resumes/cover letters and portfolio information (documents or links to online examples) to Gary Moneysmith via gmoney@dynamit.us.

    A web/graphic designer on the Dynamit team will:

    • Be well versed with Adobe Creative Suite: Strong knowledge of Photoshop, experience with Illustrator and InDesign.
    • Have a strong understanding of Usability & Web Trends: Experience with user interface design, knowledge of best practices & examples of this in a portfolio or live site/application design. They will also be up-to-date on web trends and design tactics with examples.
    • Have experience in user experience design (UXD) designing application and system interfaces. This experience is crucial for this position.
    • Have Basic Programming Knowledge: We’re not looking for a developer here, but the designer should have the ability to design for web with a knowledge of the boundaries and how to design for execution by a programmer.
    • Have a Strong Portfolio: We’d like to see much more web work than print.
    • Be eager to learn, with a passion for design & the web. The designer should have a strong internal drive for industry knowledge and be committed to furthering the craft.

    Experience is important, but personality is key. Our culture is what drives us, and we’re looking to build our team with someone who both fits and contributes to it.

    The position is full time at our office in the Arena District in Columbus, Ohio. We offer a competitive salary and benefits package as well as a fun, high-energy, intellectually-stimulating work environment.

    Benefits Include

    • Competitive salary (compensation will be based on skills and experience)
    • Fully paid medical/dental insurance for employees
    • Paid parking
    • Unlimited vacation time (within reason)
    • Office bar + climbing wall — not recommended together

    Don’t sit back. If you want to work in a fast paced work environment with great people who love what they do, apply today.

    About Dynamit
    Dynamit is a digital agency based in the Arena District in Columbus, Ohio. We work with clients and brands on digital initiatives that include strategy, design, user experience and development. We influence communication and commerce. Client work includes Hilton Worldwide, Charley's Grilled Subs, McGraw-Hill, British Broadcasting Corporation (BBC), E-Z-GO, American Electric Power (AEP), Columbus College of Art & Design and the Ohio State Medical Center (OSUMC) to name but a few.

      Post Comment

      Twitter

      The Biggest Opportunity For Disruption Today: Health Care Products That Work, http://t.co/ndynGRKD

      Posted on Mon, Feb 6
      by phil_franks

      Check Ins

      Bobby Whitman is at Port Columbus International Airport (CMH) ...
      Fri, Feb 3