There are many choices in the out-of-the-box e-commerce market, most of which come with a wide array of features. But, do you really need all of these features? About a month ago we finished configuring an installation of X-Cart for a client. X-Cart has it all, a complex tree structure of categories, feature comparison, a complex tax system, various shipping and payment method options, featured products, related products, upselling products, and so on. It is a complex system that will run just about any store, well maybe not every store, but you get the idea. Whatever the problem, X-Cart has a solution, right?
There is no denying that X-Cart is a robust piece of software. Whatever feature you are looking for in an e-commerce solution, there is a good chance that X-Cart has it, but if you ask me, X-Cart is NOT good web. Good web is simple web. Simple implies streamlined and running smoothly for the end-user. Simple means user-friendly and intuitive. It may be feature-rich, but user-friendly and swift on its feet it is not.
At dynamIt we always preach approachable, efficient, intelligent web. These concepts fall by the wayside as they try to cram in every feature possible thus making the features you want harder to find. The system becomes bloated and runs slow on the server, thus crippling usability.
So, keep it simple, and unless there is a piece out there that really fits your project, consider going the custom route.




Dynamit was honored as one of the “Best Places to Work” in 2010 & 2011 by Columbus Business First newspaper and Interactive Agency of the Year. Times are even better in 2012 and we’re hiring a Web/Graphic Designer for our aggressively growing team.
This is an exciting opportunity to work on cutting edge projects for well-known brands in a dynamic, entrepreneurial and highly creative environment. Please email resumes/cover letters and portfolio information (documents or links to online examples) to Gary Moneysmith via gmoney@dynamit.us.
A web/graphic designer on the Dynamit team will:
Experience is important, but personality is key. Our culture is what drives us, and we’re looking to build our team with someone who both fits and contributes to it.
The position is full time at our office in the Arena District in Columbus, Ohio. We offer a competitive salary and benefits package as well as a fun, high-energy, intellectually-stimulating work environment.
Benefits Include
Don’t sit back. If you want to work in a fast paced work environment with great people who love what they do, apply today.
About Dynamit
Dynamit is a digital agency based in the Arena District in Columbus, Ohio. We work with clients and brands on digital initiatives that include strategy, design, user experience and development. We influence communication and commerce. Client work includes Hilton Worldwide, Charley's Grilled Subs, McGraw-Hill, British Broadcasting Corporation (BBC), E-Z-GO, American Electric Power (AEP), Columbus College of Art & Design and the Ohio State Medical Center (OSUMC) to name but a few.



